Innisfree

Innisfree wanted to cut through the noise and bring personality, energy, and a sense of fun to their social channels. The Wildly Free social campaign featured influencer talent and gave Innisfree a fresh, edgy, youthful feel. Wild personas were introduced—a nod to the lush green tea behind the formulas—centered on long-lasting hydration and featuring two key products, including their #1 SKU.